The Leader in B2B Performance Marketing
Advertisers have products and services to sell on the Internet. Publishers have ad inventory on their Web sites and want new advertisers. Performance marketing, also known as affiliate marketing, brings them together in a mutually-beneficial relationship based on a pay-for-performance model. This thriving channel to market is generating billions of dollars in sales in the retail/consumer sector. Companies such as Expedia, Marriott, Home Depot, and Wal-Mart have discovered the power of performance marketing to expand their reach to buyers across thousands of Web sites, blogs, and portals. And today, TW Networks (TWN) is bringing that power to B2B advertisers as well.
TWN assists advertisers and publishers in developing and implementing performance marketing (affiliate marketing) programs. These programs are based on a pay-for-performance model where advertisers pay publishers when a lead or sale is generated. With our strong relationships with Web publishers, TW Networks is in a unique position to build affiliate networks and campaigns for advertisers across a broad spectrum of B2B and technology markets.